Contact: Molly Steinke, Nemer Fieger, 952-278-3142 or 612-309-1677,

Slumberland Sets Its Sights On The Sun

Furniture Retailer to Offset 815,000 Pounds of CO2 Annually After Installation of Solar Panels

Little Canada, Minn. (September 27, 2013) --- In keeping with Slumberland Furniture’s mission of improving the lives of their customers, the furniture and bedding retailer is starting an initiative to create clean, renewable energy by installing solar panels atop eight stores and two corporate offices in the Twin Cities beginning this week. The energy created from these panels will help power the stores and the communities around them.

Slumberland is partnering on the installation project with Geronimo Energy, a utility-scale developer of solar and wind energy projects based in Edina, Minnesota.

Installation on the first of panels began on Sept. 23, 2013 at Slumberland’s Roseville location (2710 N. Snelling Ave.). Completion on the first round of store installations is expected in early November. Other Slumberland retail locations in Minnesota to receive solar panels include Bloomington, Fridley, Maple Grove, Maplewood, Owatonna, St. Paul, Woodbury and Slumberland’s corporate headquarters and warehouse in Little Canada, Minn. More installations are being planned for 2014.

Once complete, each of the 40kw solar installations will offset 81,500 pounds of CO2 emissions annually. That is the equivalent weight of 7,600 queen mattresses which stacked on top of each other would be over five times the height of the Empire State Building! Using other comparisons, the energy savings from the solar installations on the 10 locations would equal the electricity use of 58 homes for one year; 802 barrels of oil; 38,654 gallons of gasoline; or two rail cars of coal.

The solar installations complement the recycling and energy reduction programs that Slumberland currently has in place, including:

  • Lighting retrofits
  • Recycling of bulbs, EPS, cardboard, paper, plastic, metal, electronics, paint, cans and bottles
  • Mattress shredding to reduce landfill impact
  • C.A.F.E. standard of 25 MPG (currently at 28.48 overall) for all fleet passenger vehicles
  • Average MPG for delivery trucks up 15% in last 2 years
  • Purchasing new trucks with lower emissions
  • Retro fitted generators to reduce emissions
  • Recapping truck tires
  • Replacing old HVAC units with higher efficiency units

Since 2007, Slumberland has reduced its annual carbon emissions by over 3,000 tons through lighting retrofits alone. Also, its fleet operates at three miles per gallon above a self-imposed C.A.F.E. standard (corporate average fuel economy) for its passenger vehicles and has increased the fuel economy on its trucks 15% over the last two years. “With our new solar initiative, we hope to not only continue our environmentally conscious practices, but improve upon them,” says Dave Rosenbrook, fleet and facilities manager for Slumberland.

“Taking steps toward improving the future of our planet is really just another way we try to improve the lives of our customers. Whether providing the bed for a good night’s sleep or the energy for a nightlight, we’re here to help,” says Slumberland President Kenny Larson. “As a company, we are committed to environmentally friendly practices. Plus, by reducing our own energy costs, we can pass the benefits directly on to our customers.”

Nathan Franzen, Director of Solar for Geronimo Energy commented that “The Slumberland projects demonstrate the benefits of solar portfolio development. By rolling out 10 locations at once, Geronimo was able to reduce construction and equipment costs while also providing Slumberland with a consistent solar platform that reduces energy costs and will be easy to manage and operate in the long run.”

About Geronimo Energy
Geronimo Energy (Geronimo) is a utility-scale developer of wind and solar energy projects based in Edina, Minnesota. Having developed three operating wind farms in Minnesota, Geronimo is developing a large pipeline of wind and solar projects in various stages of development throughout the United States with a particular focus on the Midwest. Geronimo has a strategic partnership with Enel Green Power North America, giving it the credibility and capital strength necessary to deliver on projects for customers and communities. For more information about Geronimo Energy, visit them on the web at

About Slumberland Furniture
Founded in 1967 in Richfield, Minn., Slumberland began as a mattress and La-Z-Boy specialty shop whose mission has been to make people comfortable with both its products and prices. Over the past 40 years Slumberland has expanded to more than 125 stores across 12 states and is now the Midwest’s largest retailer of Sealy and Simmons Mattresses, one of America’s top sellers of La-Z-Boy upholstery, and has earned the designation of Elite Retailer from Tempur-Pedic International. The family-owned business has a deep commitment to community service, and dedicates 10% of its profits to charitable giving every year. For more information, visit