Franchise Opportunities

Slumberland Furniture

Slumberland is a privately held company with more than 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 50+ corporate and 70+ franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.

Celebrating 50 years! 

It's a Good Life

Slumberland’s mission is to improve the life of each customer through a positive shopping experience, affordable furniture options, and a commitment to community giving. Our brand statement, “It’s a good life,” reflects our belief that furniture is more than a place to sit or sleep; it’s the sofa where the family gathers, the dining table that inspires conversation, or the bedroom where you recharge for tomorrow’s adventure. In short, it’s what turns a house into a comfortable home, where life’s simple joys can be celebrated every day.

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Brands and Product Line

The Slumberland family of stores is proud to be America’s largest seller of La-Z-Boy products, and a regional leader in Sealy brand mattresses. We take pride in our strong partnerships with some of America’s most trusted furniture brands: La-Z-Boy, Sealy, Ashley, Tempur-Pedic and more. Our product line includes a wide selection of mattresses from promotional to premium, living room furniture including sofas, reclining furniture, tables and accessories, master bedroom furniture, dining sets, home office pieces and home entertainment consoles.


I love being part of a bigger family of stores creating top-notch designs, more buying power, the best prices, faster shipping, and more to give back to the community! A SLUMBERLAND FAMILY!

- Yankton, SD

Merchandise and Marketing Strategies

No other regional furniture retailer has achieved our level of market penetration. Our merchandising program offers franchisees a clearly defined strategy focused on fast-turning products at competitive price points offering the best style, value and quality. We distribute furniture to our stores through two regional distribution centers (Baraboo, WI; and Beresford, SD), which allows us to ship multiple truckloads to stores many times a week to meet merchandise needs and to mitigate large backroom inventory levels.

Slumberland Furniture’s marketing philosophy combines convenient, high profile locations with name brand merchandise, high-impact advertising, and a value-added approach to the customer. All advertising is designed and distributed by our in-house creative and media teams, in collaboration with key trusted partners. Slumberland is a dominant advertiser and strives to be #1 in top-of-mind-awareness for home furnishings by offering at least 75 unique TV spots each year, 30+ newspaper circulars per year, monthly direct mail promotions and targeted specialty mailers, and a full-scale, integrated digital marketing and social media strategy.

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Slumberland’s extensive toolbox of marketing, buying power and merchandise logistics has allowed me to be able to focus more of my time on sales and growing my business.

- Scott Eggleston, Mattoon, IL

Focused on Your Success

Our talented teams are ready to help you succeed with:

  • Site Selection
  • Store Planning & Design
  • Merchandising
  • Logistics & Distribution
  • Advertising, Marketing & Social Media
  • Sales Training
  • Technology & Systems Training & Support
  • Operations Training & Support

Quick Facts

Quick facts

Over my 14 years as a franchisee, I have been upheld and supported whenever the need arises with open arms, expertise, and solutions to my problems. The love and kindness in this company is unmatched compared to any career I’ve experienced in the past. Corporate employees and executives are professional, extremely creative, knowledgeable,and are amazing resources readily available at my fingertips. We are truly partners in business!

- Mary Hesch, Stevens Point, Wausau and Marshfield, WI

Join Our Success!

We continue to build out our network and are interested in connecting with independent operators and entrepreneurs seeking to join our Slumberland family. Opportunities are available across the Midwest with open markets in all of the states below. If you are committed to serving customers with excellence and operating your business with enthusiasm and integrity we would be pleased to hear from you.

Please email Gayle Voigt-Frolek, VP of Franchise Development, at

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This website and the franchise sales information on this site do not represent an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain states require that we register the Franchise Disclosure Document in those states. We are not directing the communications on this web site to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the Franchise Disclosure Document to the prospective franchisee that complies with applicable law.